The Challenge
YOSH designed the website, logo, and marketing content for Yama Experiences LLC.
Yama Experiences LLC needed:
A website that stands out and invigorates its users to go out and experience life
A logo that is unique and relates to the company's mission
Marketing content to attract guides and customers to the website
Logo Design
Although, ‘Yama: 山’, is of Japanese origin, meaning ‘mountain’, the logo has a rich, Greek history. You can notice similarities between our logo and the Oracle of Delphi by looking at it from a top-down perspective. We took this as inspiration and simplified the design into a modern, meaningful logo.
The Oracle of Delphi is a sacred site in ancient Greece where people would go to gain direction and get guidance from the high priestess of Apollo. Yama is the modern-day version of the Oracle of Delphi.
You come to Yama to find something to enrich your life or maybe to find something to do. Yama will connect you to an experience that gives you the guidance you are looking for.
Designing to Convey Brand Identity
Brand Mission
Yama is in pursuit of forging a more accessible world for those who want to reach out of their comfort zone, explore new hobbies, or create new experiences. Yama enables people to foster a life well lived.
Brand Values
Spontaneity, uniqueness in all facets of the business and life, accessibility of experiencing a new activity or hobby, satisfying curiosity, and desire for new experiences, trust, community, and encouragement of positive growth of one’s self.
Brand Tone of Voice
Confident, safe, excited, focused on action, with a fun and creative view on life. Lot’s of “We” + “Let’s go”.
Color Choices
Vibrant green to touch on the spontaneity value and hinting at the color of growth and life. Dark colors to provide a clean feeling and modern design, that comes with the perception of cool creativity. Overall, users will feel intrigued. Just how we want them to feel about new experiences.
nd multiple experiences provided.
Website Design
The first step after laying out the needs of the business, was creating the sitemap and user journey map. After reviewing with the client, Yama, we proceeded to draft the website design in Figma. Opting for a faster site launch, creation of email campaigns, and content integration after the build, we decided to pivot to build the site in Wix. Staying true to our Figma designs, we applied the style and we were able to speed up the development timeline.
After testing designs with real users and implementing their feedback and concerns, we underwent multiple design iterations. The result was a cleaner, more user-friendly site.
Visit the live website
What makes the website successful?
A dynamic and inspiring landing page that gains users' trust
Unique visual content that excites viewers to learn more
Intuitive User Interface / User Experience allowing for easy sales
Capabilities that allow users to do everything within the website
Consistent and powerful brand feel that stays with the user
Key Takeaways
The goal was to engage and motivate a passionate community around authentic and truly awesome experiences to protect threatened ecosystems. In the end, YAMA launched successfully, gaining startup funding, instagram followers, and eager customers ready to experience life.