Yama Experiences
Startup
2022
Adobe Creative Suite, XD, Wix
Yama Logo and Utah mountains
These competitors all have respective limiting factors. Airbnb is known for renting houses. TripAdvisor is more knowledge based and has ‘touristy’ experiences. REI is known for their products and community, and their experiences are expensive, and have a long time commitment. Viator is the closest business model to Yama Experiences, but they average a low star review on every experience and are not trusted by customers. GetYourGuide is similar in unique experiences, but are spread thin across the globe. Yama Experiences is unique in that we offer non-touristy, memorable experiences. We currently are focused on providing authentic, memorable experiences in Salt lake City, Utah. This smaller scale focus is required for Yama’s hedgehog concept; The ‘Hedgehog concept’ is referenced in a well-known and respected book written by Jim Collins, ‘Good to Great’. Yama simply does not have the people nor resources required yet to scale, therefore we are focusing on what we can be the best at: providing awesome experiences in Utah. Once we perfect our system on a small scale, we can grow organically by word of mouth and advertising efforts.
Yama Instagram layout and brand application
Unique Experiences Guided by Locals. Follow or Become a Guide through Yama.
Entrepreneurs face numerous challenges in today's competitive business landscape. Limited access to a centralized platform for networking and collaboration hinders their ability to connect, share ideas, and form strategic partnerships. Existing social media platforms lack a dedicated space tailored to the unique needs of entrepreneurs, making it difficult for them to harness the full potential of their networks and scale their ventures effectively.
Yama connects you to life's experiences. Memorable outdoor and active experiences led by knowledgeable guides. Become a guide or find an experience near you.
So what?
In short, we created a kick-as** business from the ground up.
Just 3 college students with an idea, a mission, and a drive to make it happen.
Priceless, real-world experience on running a company, marketing it, and competing in an industry.
